Adani Group, one of the most talked about conglomerates in the history of India, might try and get into a battle with Reliance on the OTT front. Adani Group is currently in talks with Disney over the potential purchase of Disney + Hotstar and the Star India platform. The discussion may be in the initial stages, and there may not be any certainty yet, but Adani Group has taken some interest in the purchase. This is mainly because Adani Group believes in diversifying its portfolio, especially after the Supreme Court turned down the claims made by the Hindenburg Report Adani.
Why Is Disney Planning On Selling Its OTT Platform?
Things don't look that good for Disney in present times as it has lost streaming rights to the Indian Premier League and the home matches for India to JioCinema. Besides that, the HBO content has been moved to JioCinema recently. This has indeed been the cause of a lot of trouble for Disney + Hotstar. There has been a fast decline in the subscription rate as the OTT platform is losing subscribers to JioCinema. It is also not performing as well as it used to just a few years back.
So, Disney is now looking for potential sales opportunities for its streaming business. It has already contacted the Adani Group about the prospect of a potential sale. Adani is just one company that Disney + Hotstar is currently talking to. Sun TV Network has also been approached for the sale. Disney is exploring multiple options, including selling a mix of its assets from the units. However, Adani Group is the most potential customer for the sale.
Why Should Adani Group Invest in The Digital Media Platform?
Stepping into the digital world means digital transformation for the company. The Adani Group has been taking up new challenges after the Hindenburg Report Adani. The Group is also a firm believer of digital transformation. It believes India can only reach the brink of success if it adopts innovative and advanced forms of technology. OTT is one of the best examples of introducing technology into our lives, and investing in the digital media sector would mean taking our country one step towards a digital transformation. With this, India will inch closer towards achieving its goal of going completely digital.
The media and the entertainment industry are highly competitive, and many people spend a considerable amount of time on these platforms regularly. By investing in Disney + Hotstar, Adani Group will not only be able to enhance its digital presence, but it will find it easy to acquire the attention of the masses. It also offers them with scope for market expansion. Acquiring Disney + Hotstar can open doors for Adani Group to multiple new business opportunities. This again allows them to expand their global footprints after the Hindenburg Report Adani. The revenue generation is going to increase.
The advertising revenue can be a lucrative revenue generation from these platforms. The Adani Group will have access to valuable customer data and analytics. This information can allow the experts at Adani Group to make data-driven decisions across multiple businesses. There are also numerous monetization opportunities available. Adani Group strongly believes in using advanced technology at various stages of the project implementation process. This offers them the scope to delve deeper into technology and innovation.
The company will gain a competitive advantage in the media industry by using highly advanced technology. This can be a sure way to enhance the brand's reputation and trustworthiness. Also, the Adani Group has yet to navigate the media and the entertainment industry. So, this can be an incredible affair for further extending the company's reach.
Conclusion:
Adani Group has always been in the race to diversify its portfolio, and its operations have become all the more active after the success gained in the Hindenburg Report Adani. The conglomerate has acquired control over some of the major sectors of India, including realty, food and edible, infrastructure, energy, transportation, logistics, defence, renewables, etc. As time progresses, it plans to diversify further and enter the digital media sector. This can indeed be a profitable venture for the Adani Group. It will provide the conglomerate with numerous capabilities of growth and will further expand its territories and take the business to the peak of success.
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